THE PERSON BEHIND THE WORK
Rooted in Brazil. Open to the world.
I’m Juliana—a Brazilian-born, U.S.-based founder, creative thinker, and connector. I look for the human meaning inside business, technology, culture, and the possibilities between them.

Between worlds,
I find connections.

My path has crossed countries and cultures. Along the way, I’ve become drawn to what people carry with them: their stories, their intentions, and the ways they find a sense of belonging.
I’m building Herely and 3.OH—two distinct ventures that explore connection from different directions. One brings people together in a shared room. The other brings Brazilian origin and sensory experience into a new expression of wellness.
Culture, design, music, and the energy people bring into a room all shape how I see the world. I’m interested in what happens after an introduction, and what it takes for a possibility to become something real.
A feeling is
a beginning.
I often notice a small signal first: a feeling, a pattern, an unexpected relationship. Then I ask questions. I look for evidence. I try to find the language that makes the idea clear—and the mechanism that makes it useful.
I don’t see imagination and structure as opposites. I’m learning to build stronger containers for ideas: choosing what matters, testing assumptions, and allowing real experience to change the next step.
THE NEXT CONVERSATION
Possibility begins
with a connection.
For thoughtful collaborations, shared stages,
and ideas worth bringing into the world.